Many companies in the world are severely suffering from the novel coronavirus spread. Corporate income has slumped globally, particularly for brick and mortar businesses that require employees to go physically to the workplace.
But surprisingly, there are other companies that have grown during the new normal. What do you think is the reason for their success?
The most important factor in the financial performance of companies during the current circumstance is its ability to use digital technologies. The more digitised, the better.
That’s why there has been a sharp rise in online sales since the outbreak of the crisis. Social distancing orders, lockdowns, and stay-at-home campaigns have made people use online shopping more than ever.
So if your business has faced a financial loss amid the COVID-19 pandemic, you may have to increase your online presence.
Of course, the sooner a company starts using digital marketing, the chance of saving brand identity is higher. Social media platforms are at the heart of digital marketing, especially because of the shopping features.
Instagram, for instance, is one of the best networks you can use for online shopping. The majority of one billion active users on Instagram follow accounts related to businesses.
Also Read: A step-by-step guide in setting up instagram for your business
Many of them also use these accounts to choose their favourite products. This can solely show that this social network is a great platform for companies to sell their products online.
Even if you don’t have a business, Instagram is a perfect platform for you to make money online. For example, you can’t find a marketplace for influencers better than Instagram as they’re making loads of money per each post.
Influencer marketing on Instagram is the first priority of around 70 per cent of marketers for brand awareness and lead generation. Reduced rates of many influencers during the pandemic is also another factor that can help you increase your online sales.
It should be noted that a marketing strategy can significantly help you increase your sales on Instagram or any other platform. It’s good to consider the items below in defining a plan on Instagram:
- Search: how many niche brands are there?
- Goals: what do you want to gain?
- Customers: who do you want to reach out to?
- Content: what should you feed your audience with?
- Promotion: what can you do to promote your content?
- Engagement: how should you talk to your followers?
- Analysis: How well are you acting?
Obviously, you need more details to be able to outperform your rivals on Instagram. That’s why our team put several useful tips into an infographic to help you increase your sales on Instagram.
Also Read: 5 ways to monetise social media technology for startup success
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